Thursday, June 17, 2004

Moore's wife, producer Kathleen Glynn, says there are no plans to cut scenes from the movie, including a beheading and gruesome shots of dead Iraqis.
http://www.usatoday.com/life/movies/news/2004-06-15-fahrenheit-marketing_x.htm

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With the exception of Mel Gibson's The Passion of the Christ, it is hard to recall a recent film with such a controversial pedigree.
http://www.usatoday.com/news/opinion/columnist/shapiro/2004-06-15-hype_x.htm

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http://cl.cnn.com/ctxtlink/jsp/money-story.jsp?domId=contextualLinks&time=1087421606702&origin=money&site=cnn_monnews_dyn_ctxt&category=moneynews&url=http://robots.cnnfn.com/2004/06/16/news/newsmakers/moore_movie/index.htm
NEW YORK (CNN/Money) - Michael Moore could not have asked for a better buildup to "Fahrenheit 9/11," the anti-Bush flick expected to break box office records for a documentary, if he had tried. That's assuming, of course, he isn't trying.

Or is he?

Given the huge hype surrounding the controversial film, due out in theaters next Friday, some industry observers are left to wonder if this isn't just movie marketing at its best (and cheapest).

It's fascinating the way he's playing the media," said Brandon Gray, the editor and publisher of box office tracking firm BoxOfficeMojo.com.

The latest: When the Motion Picture Association of America gave the film an R rating, the film's distributors first publicly vowed to fight for a PG-13 rating.

The showmanship followed a riveting chain of events surrounding the release of "Fahrenheit 9/11," a scathing portrayal of the Bush administration's war on terrorism.

It all started when news broke in early May that The Walt Disney Co had refused to distribute the movie, apparently because Disney CEO Michael Eisner did not want any part of an election-year partisan attack.

Throughout the entire "Fahrenheit 9/11" brouhaha, Michael Moore has never been far from the front of a news camera. While his confrontational style is well known from the publicity generated by his prior films

"They're making a big stink out of every little thing," said Gray. "It seems [Moore] is working the industry better than Mel Gibson did for 'The Passion of the Christ.'"

Moore could very well be borrowing from the Gibson's Passion playbook. Make a movie about a hugely controversial topic. Makes sure the people most likely to be offended hear about it. And then sit back as the outraged hordes flock to the box office.

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