"There are basically two rules of blogging:
1. Nobody is going to read your blog unless there's something in it for them.
2. Nobody is going to link to your blog unless there's something in it for them.
These two rules apply to us all, A-List and Z-List alike. If you don't like these rules, you're better off finding an ecology whose rules you like better. Life is short.
What I always find most interesting every time this issue pops up is, there's rarely any mention by the gatekeeper-conspiracy-theorists that maybe, just maybe the quality of the content is a factor in all this. Both Nick and Seth, for example, fail to mention this. Am I surprised? Not really. I've seen it all before, many times.
Of course, there's nothing stopping you, or Nick, or Seth from believing that if your blog isn't being read enough for your liking, it has nothing to do with its most excellent musings, and everything to do with some A-List Gatekeeper conspiracy to keep The Little Guy down. But that's not an idea I'd be willing to bet my career on."