respondagain

when we built the (ex?) fabulous ford.com.au website way back when (for which we won the inaugural award at Cannes) we used to look at the server logs and marvel that people would actually search for "www.ford.com.au" rather than just type it into their browsers. it used to happen *a lot*. i figured that it had something to do with the infancy of the internet or some such.

it seems i was wrong.

the other day i mentioned in passing the new erectile dysfunction campaign here in australia - not for any particular reason, other than it was a funny shift from the apparently failed, oddly disturbing, campaign called weekendretreat.com.au (with a man in a penguin suit at a casino and a pretty young girl) to the new campaign - www.respondagain.com.au - which also sounds like it has come straight from some focus group in a shopping mall.

why do i mention these two apparently disparate facts in the same post? cos ive been getting a lot of hits from people searching for www.respondagain.com.au - its odd that people are searching for a URL, and its odd that they are ending up here.

if you search at yahoo, im the only result.

altavista is the same.

here's a hint to all the marketing gurus at drug companies - you are stupid. for $100k i can give you some advice about how not to fuck up a campaign.

here's a hint to all you people looking for erectile dysfunction drugs - if you want them for recreational purposes, try taking it with cocaine or marijuana or acid. in my younger days, i heard that it could be good fun.