I don't fully get it either. As i've often(!) said - my default is that personal greed is a pretty good *starting point* for understanding all of this (or anything) - the gorgeous and brilliant starroute recently had a terrific formulation (that i can neither find, nor remember, at the moment) wherein she suggested that ideology does matter, but that greed 'mines the channels' of ideology- or that they are persistent bedfellows, or something. (update: see below)
but to Viget's point about whether they have launched a gladio-style hostile takeover of the US via TWOT - it sure looks like it. why? and by who? i dunno. i wish i did. it's gonna be difficult to stop things getting even worse if we can't answer those questions.
Update: starroute in the comments paraphrases herself in the quote I was looking for:
I made the remark Luke quasi-quoted about ideology digging the channels in which greed flows.see!